Mercury Insurance made the decision to re-skin their website design for a more modern look and feel and to optimize content for higher conversion. To capitalize on this change, they also decided to implement a content management system. My role as project lead was to collaborate with a design agency and implementation partners to develop user experience, design, and CMS components and infrastructure. I executed website architecture and content linking for Mercury Insurance website redesign and oversaw the website content management system implementation including template and component creation, tagging, and the execution of content changes.

My role:

• Art direction for redesign
• Art direction for original photography
• HTML/CSS Web development for all pages
• Content Management System (CMS) implementation Project Lead
• Website migration and build
• Blog migration and URL redirect mapping
• Device testing and QA