Having an online presence should be your number one priority when starting your business or creating a marketing plan. I work with a lot of extremely talented and wonderful business owners that have all kinds of specialties and with outstanding customer service, but they need...
Good designers have a degree in design, years of experience, technical expertise, and a natural eye for design, but sometimes you may not have the time or resources to hire a designer for your business. I always get asked, how do I learn how to...
Every form of art or design has some kind of element of communication. You know your brand better than anyone, and communicating how you would like your designer to capture the message of your brand can sometimes be frustrating. When working with a designer often...
A great design sends a clear message as to what your business is or what it does. Sometimes entrepreneurs get a little too excited about all they have to offer, and try to cram it all in to one design. Unfortunately, this can cause clutter...
You’ve started a successful business, so now what? The first step will always be to build your visual brand that includes your business name, logo, and website. Creating the logo is the start to every visual brand, check out my article on the entrepreneur’s guide...
There are so many talented designers that specialize in different areas of design that you can hire to help brand your business. Some larger companies may choose to hire a creative agency (check out DesignRush to find an agency), to handle their branding, while other businesses...
1. Design helps consumers decide. Let’s face it, when buying products looks do matter. When I’m walking down the aisle of a grocery store looking for a nice bottle of wine with a million different brands in front of me, how will I choose? I know...