In today’s digital age, email marketing has risen to the forefront, overtaking traditional direct mail marketing. The reasons are crystal clear: email marketing is cost-effective, offers immediate delivery, enables swift consumer responses, and aligns perfectly with our fast-paced world, where people frequently check their email......
Whether you are new local business or a growing tech start up, you are going to need a great logo to define your brand’s image and a designer to help you create it. I always recommend the first step to creating a logo is to......
It is becoming a known fact that visual social media posts lead to a higher level of interest and engagement from your followers. However, because this is a growing trend and a well-known fact, a new demand for unique images has developed. Graphic design can......
Having an online presence should be your number one priority when starting your business or creating a marketing plan. I work with a lot of extremely talented and wonderful business owners that have all kinds of specialties and with outstanding customer service, but they need......
Good designers have a degree in design, years of experience, technical expertise, and a natural eye for design, but sometimes you may not have the time or resources to hire a designer for your business. I always get asked, how do I learn how to......
Every form of art or design has some kind of element of communication. You know your brand better than anyone, and communicating how you would like your designer to capture the message of your brand can sometimes be frustrating. When working with a designer often......
Deciding whether it is time to re-design your brand image can be a challenging decision to make. Maintaining an up-to-date and relevant visual brand without destroying your years of brand awareness is the key to a successful redesign. If you’ve had negative feedback on your......
There are a few must-have features of websites that are expected with today’s modern scroll and swipe world that have become every user’s norm. Whether on a desktop, tablet, or mobile device there is a certain level of interactivity and response we users expect to......
Thinking of taking on some creative direction of your own? There are a few graphic design best practices that every business should be aware so that they can adequately provide feedback and creative direction to their agency or freelance graphic designer. 1. BE ORGINAL. I’ve......
A great design sends a clear message as to what your business is or what it does. Sometimes entrepreneurs get a little too excited about all they have to offer, and try to cram it all in to one design. Unfortunately, this can cause clutter......
Ever wonder how you get a website started? As I’ve discussed in my previous blog posts, a website is a must have for any new or existing business. Your website will explain your products or services, you’re your story, promote offers, give people a way......
You’ve started a successful business, so now what? The first step will always be to build your visual brand that includes your business name, logo, and website. Creating the logo is the start to every visual brand, check out my article on the entrepreneur’s guide......
As marketing continues to be more and more competitive, especially digital advertising, the growing trend of personalization is helping businesses generate leads. If you are a business that has a very specific target audience, you can use design techniques to attract the consumers that are......
Many businesses are going digital. Digital advertising is more cost effective than print, you can track the success of the ad, and there are endless places on the web to advertise on. These types of ads have been around almost as long as the web......
Your business can use design to visually drive people in, especially with powerful typography. The design of type is often forgotten or undermined in marketing decisions, but the fact is that when someone takes something so common like letters, and make them stand out, people......
There are so many talented designers that specialize in different areas of design that you can hire to help brand your business. Some larger companies may choose to hire a creative agency (check out DesignRush to find an agency), to handle their branding, while other businesses......
Parallax scrolling is a very popular web design trend that we are starting to see as we browse the internet. Some of you have seen it, admired it, but not necessarily thought about what it is and how it can be used. So what exactly......
Lately I’ve been getting a lot of design requests for brochures or brochure re-designs and wanted to discuss design concepts that will hopefully entice your potential customers to actually read your brochures. Brochures are often mailed, displayed at the business, or given away at events......
We all know by now that every business, big or small, needs a website. If your business isn’t getting the growth it is expected to see, an absent or bad website may be the cause. This has almost always been the case, however in today’s......
1. Design helps consumers decide. Let’s face it, when buying products looks do matter. When I’m walking down the aisle of a grocery store looking for a nice bottle of wine with a million different brands in front of me, how will I choose? I......