San Mateo Adult & Career Education Identity Design - Jennifer Ramsey
Complete brand identity design for San Mateo Adult & Career Education, an adult school in the Bay Area. The logomark is created using the the acronym letters of San Mateo and a briefcase and book are formed using the negative space in the letters to convey career learning.
adult school
16254
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San Mateo Adult & Career Education Identity Design

San Mateo Adult & Career Education Mood Board San Mateo Adult & Career Education Safari Mockup San Mateo Adult & Career Education Web San Mateo Adult & Career Education Business Card San Mateo Adult & Career Education Brochure San Mateo Adult & Career Education Brochure
Category
Branding, Print Design, Web Design & Development
About This Project

The logomark is designed using the letters ‘s’ and ‘m’, the acronym of San Mateo. A briefcase and book are formed using the negative space in the letters to convey career learning. Because of the length of the brand name, I tried breaking up the logo in two parts, emphasizing San Mateo. I chose the font ‘Josefin Sans’ for it‘s geometric and retro appearance, versatility, and it is a Google web font, allowing the brand to easily transition between print and web. My work on this project included the complete brand identity system including logo, business card, brochures, and website design and build.